Geo-targeting plan to recruit HGV drivers

From Logistics Manager Magazine

Purplegator, a US mobile marketing specialist, is launching in the UK to help recruiters hire HGV drivers.

It uses geo-targeting methods to target client audiences. “Purplegator connect professional recruiters with experienced drivers,” said Marc Jarrett, who is helping the Company expand their UK presence.

“Social media marketing is the leading way to reach a target audience today. Purplegator has perfected this medium for recruiters.”