Analysis of the competitive landscape of mobile robots in Europe, America and Japan: AGV products in different regions have their own characteristics


(1) European and American manufacturers: Due to the strong load capacity of Europe and the United States, the load capacity of the products can reach 60,000 kg (60 tons). The load capacity of some advanced heavy-duty mobile robots (AGV) has reached 150 tons, and the technology is quite complicated.

The high labor costs in Europe and the United States also make European and American manufacturers pursue the automation and intelligence of AGV in production, with perfect product functions and advanced technology.

In order to be able to adopt modular design, reduce design cost, and improve the standards of mass production, AGV in Europe and America abandoned the pursuit of appearance modeling and produced in the form of assembly of large parts.

In addition, industrial plants in Europe and America are more environmentally friendly, and the application of mobile robots (AGV) is extremely common.

Currently in Europe, the price of a laser-guided fork-type AGV is about 100,000 euros, which is equivalent to one forklift worker's one-year cost (AGV can work 24 hours a day, equivalent to three shifts).

In other words, investing in one AGV in Europe can basically recover the investment within one year. The geographical advantage and product adaptability determine that the main customers of European and American manufacturers are European and American companies.

The technical level and market recognition of European and American manufacturers are also the highest in the world. The top 16 manufacturers in Europe and the United States occupy the main seats.


(2) Japanese manufacturers: Japan also introduced AGVs in Europe and America in the 1970s. Since Japan is mainly based on high-end light industry, such as electronics and other technology industries, Japanese manufacturers have improved the localization of AGV, which greatly simplifies the technical complexity and complexity of the vehicle body, and the cost is relatively low.

The AGV produced by Japanese manufacturers is fully integrated with simple production applications (generally a single path, fixed process), which is only used for handling, does not emphasize the automatic loading and unloading function, and uses the tape guiding method in guiding.

The ultimate product produced by Japanese manufacturers is AGC (AutomatedGuidedCart). The low cost once made AGC popular in the East Asian market.


Reprinted from the network